Developing your practice
An insightful book on Developing a Coaching Business
in paperback and hardback versions
1. DEFINING YOUR PROPOSITION
One of the key parts of establishing a coaching practice is to identify and communicate just what you are offering. Most people make the mistake of starting with a detailed explanation about themselves and the services they offer. The most important area is identifying your clients’ needs and getting them to “hook into” what you are offering.
A good start to this process is to list your answers against the following headings.
WHO are your prospective clients – list a range of likely people?
WHY would a prospective client want to buy your services?
WHAT services – list your approaches here? Are you going to focus on a niche area?( Career ,Executive,Leadership,Life,Business, etc.)
WHERE do you expect to deliver these services geographically?
HOW will you deliver the services – one to one , groups,seminars, remotely etc?
MARKETING
For great marketing tips and more see the very good site :